What Are You Willing To Give?

Thomas Edison said, “I have not failed. I’ve found 10,000 ways that didn’t work.”

When you’re part of any experience for a generation, you should be able to call yourself not just an ‘expert’ but a ‘solution finder’. I find myself daily in that position not by designing the right security system, but by overcoming the objections of potential clients that use the logic of the need to spend $30, $40, $50 or more per month for preparedness.

I know financial planners that have said that more people plan every year on a week’s vacation than they do their own financial futures. The same can be said for a lot of folks that I talk to that cannot make a decision on the first step to adding a layer of security awareness to their homes. Here are some of the objections that are fired at me, and what I will answer back (either verbally or in my head).

I’m not making a decision today.                                                                                                        

Yes you are, you just made a decision not to make a decision.

(There’s multiple reactions to this one.) I have a gun.                                                                      

Tell me how that works without you being here to pull the trigger?                                             

Forget everything else in the house. There’s a gun to steal here!

(And this one.) I have a dog.                                                                                                                  

A dog that can be shot. Probably by the gun stolen at your neighbor’s house.                                

How much does that cost you a month?

(As well as.) I’m not signing a 3 year contract.                                                                                 

Did you tell your mortgage company that you weren’t signing a 30 year mortgage?                       

How about that 3 or 5 year car note?

I live in a safe neighborhood, so I don’t feel threatened.                                                                    

So then there’s no reason to lock your doors?

I have nothing to steal.                                                                                                                        

Not every break in is by a thief.

Logic dictates what seems rational at the moment. Most objections have a root that leads directly to one certain factor. Money, or the lack thereof. Believe me, I can relate. So if that’s a concern, please be as honest with me as I’m trying to be with you and we’ll come together with a solution. Money can be found in a lot of ways. Especially when you’re talking about monitoring rates that cost $1-$2 a day. The last I checked, at today’s prices that’s a gallon of gasoline. Or roughly a half-cup of espresso. And I always have a promotion (click here) to help you out.

The solution here is finding the rationale of placing priorities in their rightful places. On more than one occasion I’ve literally sat in empty homes of new homeowners. No furniture, and no food in the fridge but with the cable tv installer working on the fourth outlet. Our GoHawk Smart-Automation packages work on the guarantee that you, at any given moment, have access to it with the smartphone in your hand now, instead of the rare occasion that your gun is. We have panic alert overrides, we can react to fire and flood. Not just break-ins.  And of course, there’s video. And who wouldn’t want to check in for a peak every now and then or have a video record of a criminal event or liability action?

We all have objections, especially to certain changes to the norm. But sincerely I ask. What are you willing to give up today to buy minutes that could save your family’s life?